In a recent report, the World Economic Forum (WEF) has ranked the most competitive Sub-Saharan African Travel and Tourism (T&T) economies according to a range of factors which include direct T&T policies; infrastructure; national attitudes, as well as the overall enabling business environment.
As is sometimes the case, an African country will become more popular to tourists while one of its neighbours are in a state of decline.
Here are the Top 10 most competitive African Travel and Tourism Economies
10. Swaziland (Global Ranking 108)
Swaziland became an attractive tourism destination in Southern Africa during South Africa’s apartheid era. The country sees tourism as a major driver of growth in its economy, which it has recognised over the years by legalising gambling and by signing the Lubombo Route agreement which makes it possible to travel between Swaziland, Mozambique and South Africa on a single VISA.
9. Zambia (Global Ranking 107)
Part of the world-famous Victoria Falls lies within Zambian territory and it was when Robert Mugabe came to power in Zimbabwe that this side of the river suddenly become more attractive.
8. Rwanda (Global Ranking 98)
Rwanda’s tourism sector is becoming increasingly important to the nation’s economy; between 2009 and 2010 it grew by roughly 14 percent, making it the country’s highest foreign exchange earner in 2011.
7. Tanzania (Global Ranking 93)
Almost 40 percent of Tanzania’s land is set aside for conservation, divided into parks, game reserves, and conservation areas; 12.5 percent of the nation’s GDP comes from the industry.
6. Botswana (Global Ranking 88)
Botswana’s National Conservation Strategy and Tourism Policy was brought about to enhance its profile as a tourist destination by removing the need for citizens of the United States, South Africa, British Commonwealth countries, and most Western European countries to have Visas for stays of less than 91 days.
5. Kenya (Global Ranking 78)
Tourism is also on the rise in Kenya, overtaking coffee as the second largest source of foreign exchange in 1997; now only agriculture stands in its way to the top. Kenya’s tourism industry took a hit during the controversial 2007 election but has since recovered.
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4. Namibia (Global Ranking 70)
Tourism accounts for nearly 20 percent of all jobs in Namibia; holidaymakers have the opportunity to explore the country’s extensive flora and fauna. In 2010 Lonely Planet (LINK) rated Namibia as one of the top destinations in the world in terms of value for money.
3. Mauritius (Global Ranking 56)
Mauritius has undergone a great degree of economic diversification in recent years, and has become well known for its financial services sector. While the island nation receives over a million visitors each year, it still has a reputation for being one of the most luxurious and exclusive tourist destinations in the world.
2. Seychelles (Global Ranking 54)
The Seychelles is home to much rare and unique wildlife; this was opened up to the wider world when the country constructed its international airport in 1972. The country now enjoys much attention from European and Southern African Tourists.
1. South Africa (Global Ranking 48)
South Africa is the continent’s most sophisticated economy and, until recently, was its largest. The fact that tourism makes up just 3 percent of its GDP is a deceptive figure: the country receives just under a million visitors every month, with a fifth of these coming from outside the continent. Alongside areas of outstanding natural beauty, in a broader sense, South Africa’s advanced economy makes it well prepared for receiving discerning visitors.