10 Toyota Lexus - The largest car manufacturer in the world holds the number spot one in Africa for all segments and its luxury brand the Lexus is popular with South Africans, where it was first introduced in 1993. The GS 350 model combines the powerful and refined 3.5 litre V6 engine with the dynamic GS chassis to offer 233kw of power.
9 Nissan Infiniti – The luxury brand belonging to the Japanese manufacturer was first introduced into the South African market 15 years ago, but received a poor reaction. Now the company is pinning its hopes on the Infiniti FX range a luxury sports utility vehicle. The marketers claim it embodies the charisma of a sports car and all the poise of an SUV.
8 Porsche Cayenne – is another SUV praised for its excellent handling and powerful engine. According to the company it is an important product in the African market where Nigerians are the most switched on by its line up which includes GTS, Turbo and Turbo S models. While these vehicles don’t come cheap, Nigeria’s burgeoning elite class are happy to pay the six-figure prices.
7 Range Rover Evoque – styled as Range Rover’s next generation, the Evoque is aimed at capturing the younger end of the market as traditionally the brand has been the domain of the grey pound. The Evoque is a sleeker, sportier looking model than others in the range and for 2013 the Special Edition comes in Santorini Black with Sicillian yellow contrast roof and door mirrors.
6 Jeep Grand Cherokee SRT8 – This mid-sized SUV is produced by the American manufacturer Chrysler Corporation, which is owned by Italian automobile manufacturer Fiat. It features the Selec-Track system which provides drivers with the ability to dial in precise driving settings with a simple flick of the wrist. They include, track, sport, auto, snow and tow.
5 Audi R8 GT Spyder – Made its debut on the South African market earlier this year. Designed to weigh less than its predecessor, the R8 GT has stunning lines and is aimed to leave a lasting impression. Numerous details have been employed to make it stand out on the highway from the matt black radiator grille and single frame surround.
4 Audi Q3 – Featuring Quattro is Audi’s renowned four-wheel-drive technology, this car delivers superior handling and phenomenal grip. In 1980, the Audit Quattro was the first permanent four-wheel drive production car. So while the technology is thoroughly tried and tested it has also been enhanced and evolved even since it was first introduced.
3 Jaguar F-Type – a true Jaguar sports car engineered for high performance and instantaneously responsive handling, the F-Type features supercharged engines, lightweight aluminium body construction and advanced driving technologies. It will continue to vie for pole position with Africa’s even more popular buys the Mercedes SLK and the BMW Z4.
2 BMW – From the Z4 to the introduction of its new ActiveHybrid 5 and ActiveHybrid 7 series, BMW still inspires the executive car market in Africa, producing some of the most sought-after vehicles in the world. With the current trend for more environmentally-conscious car building, the hybrid range looks set to be just as popular as all other high end makes in the range.
1 Mercedes – the battle between BMW and Mercedes for top spot in Africa continues, but for the time being Mercedes is stealing the lead. It has pushed its C-class models hard and also introduced the M Class, B Class and new SL models. The M Class is an SUV embodying what a sleek and agile about town car should look like, while at the same time copes well with potholed roads and rough terrain. The C-class has undergone something of a transformation in a bid to trump the BMW 3 series. It offers both reliability and quality and with some tax-efficient and highly frugal diesels available makes for a very nice company car for the lucky few. Overall the premium car market in Africa is an extremely competitive market and as the economy continues to grow and expand for the growing number of wealthy businessman offers a vast amount of choice.