YouGov BrandIndex has revealed the most popular brands in the UAE in 2015. The list was created using a daily measure of brand perception among the public in the Middle East region, tracking over 400 brands across 17 sectors simultaneously.
The 2015 rankings:
1. Emirates (up one place)
The past year saw Emirates launch a $20 million global marketing campaign featuring Hollywood superstar Jennifer Aniston, which has generated over 5.6 million views on YouTube.
2. WhatsApp (new entry)
Since featuring in the 2015 mid-year rankings in June, despite removing its free voice calling function in the UAE due to regulations, Whatsapp remains positively perceived amongst UAE consumers and is now a new entry into the annual rankings as well.
3. Apple (up one place)
Apple opened its first retail stores in the entire Middle East region at Mall of the Emirates, Dubai and Yas Mall, Abu Dhabi in October 2015.
4. Samsung (down three places)
The giant still holds positive appeal in the minds of consumers creating a stir with 38 Innovation Awards at the CES convention in Las Vegas.
5. Google (down two places)
Google slips from third to fifth place since the end of 2014.
6. Facebook (non-mover)
The most popular social networking site in the world continues to secure sixth place in the UAE rankings since entering the top 10 in 2014.
7. iPhone (non-mover)
iPhone stands strong in seventh place after making positive waves with the launch of the iPhone 6s and 6s Plus with record sales and rave reviews.
8. YouTube (new entry)
Having grown its user-base to over a billion in 2015 there’s no surprise to find YouTube making its annual rankings debut in eighth. A redesigned mobile app and rumours of ad-free subscription service YouTube Red entering the region no doubt helped win favour with UAE consumers.
9. Etihad Airways (new entry)
The national airline of the UAE, and now the world’s leading airline (rated in the world's Top 100 Airlines 2015 report) is a brand new entry in ninth place.
10. Emaar (non-mover)
The UAE’s premier property developer holds on to the final place in the 2015 top 10. The last 12 months saw Emaar concentrate on driving its corporate social responsibility initiatives with the launch of the Emaar Foundation. Continued expansion with real estate projects such as the Dubai Hills Estate and Dubai Creek Harbor also appears to have helped sustain positive perception amongst consumers.