The simplest brands in the Middle East have been revealed by Siegel+Gale, which has published the findings of its sixth annual Global Brand Simplicity Index. The study, based on an online survey of more than 12,000 respondents across eight countries, ranks 585 brands based on their perceived simplicity.
The top 10 brands in the Middle East are:
1. Google Internet search N/C
2. YouTube Social media N/C
3. Al Baik Restaurants ↑11
4. Samsung Electronics ↓1
5. Toshiba Electronics ↑7
6. Panda Retail/Grocery ↓1
7. Sony Electronics ↓3
8. Toyota Automotive ↑22
9. Yahoo! Internet search N/C
10. Carrefour Retail/Grocery ↑5
Leading discount supermarket chain ALDI topped the global list as the world’s simplest brand for the third year running, while Lidl dominated the UK rankings.
“The Global Brand Simplicity Index has shown year after year that the benefits of simplicity remain constant,” said Howard Belk, co-CEO and Chief Creative Officer at Siegel+Gale. “Brands that offer simpler customer experiences are rewarded with passionate customer loyalty, more innovative employees and greater revenue. In short, embracing simplicity improves the bottom line for brands and organisations.”
Brands can scale or plummet in the rankings based on a multitude of factors, including expansion of product offerings, or improved communications. Some brand rankings have remained consistent throughout the past six years, but other brands have fluctuated.