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Careem to implement facial recognition technology in the Middle East

|May 4|magazine2 min read

The leading ride hailing service in the Middle East has embraced the technology of the future with facial recognition.

Careem has signed a major contract with Digital Barriers, a security service provider, to implement biometric facial recognition software within its ride hailing mobile application.

Using a camera in the driver’s phone, the app will match the identity of the driver to company records, which is where drivers are linked to their cars.

The co-founder of the company hailed the technology as a move in the right direction, making ride-hailing across the UAE much safer as a result.

“When customers rely on a ride-hailing service or any other mode of transportation to go from point A to point B, they are also placing their trust on the service provider for their safety and security,” Olsson said in a statement.

How is Careem fighting to be crowned the market leader in the UAE against Uber? Read our report on Uber Vs Careem: Dawn of Taxis.