The leading ride hailing service in the Middle East has embraced the technology of the future with facial recognition.
Careem has signed a major contract with Digital Barriers, a security service provider, to implement biometric facial recognition software within its ride hailing mobile application.
Using a camera in the driver’s phone, the app will match the identity of the driver to company records, which is where drivers are linked to their cars.
The co-founder of the company hailed the technology as a move in the right direction, making ride-hailing across the UAE much safer as a result.
“When customers rely on a ride-hailing service or any other mode of transportation to go from point A to point B, they are also placing their trust on the service provider for their safety and security,” Olsson said in a statement.
How is Careem fighting to be crowned the market leader in the UAE against Uber? Read our report on Uber Vs Careem: Dawn of Taxis.