If this year has taught us anything, it’s that digital technologies and hyper-connectivity are bringing user-led innovation to market faster than ever. Successful organisations today are those that best adapt and respond to unceasing change.
Against this backdrop, Accenture has released Fjord Trends 2017, its tenth and most provocative annual report examining the most significant emergent digital trends expected to disrupt organisations and society in the year ahead.
Three meta themes emerged, challenging long-held norms and assumptions. The rise of the autonomous vehicle, smart homes and digital assistants is creating new ecosystems that threaten the smartphone’s dominance as the main command center of our lives. Storytelling takes new shape through the popularity of live stories and raw, personal content as a refashioned form of broadcast. And the rise of social experience will soon be a consideration for any organisation wanting to cut through in a post-truth world.
“The year is about making us smarter humans and fostering human potential by creating helpful, meaningful services across an expanded array of digitized environments,” said Mark Curtis, chief client officer, Fjord. “Interfaces are becoming faster, smaller and automated, and organisations will need to adapt to the kind of supercharged, responsive and immersive environments now possible. Our tenth annual Trends report aims to provoke, inform and inspire but, above all, to provide actionable insights into designing for the rapidly evolving world of experience.”
Trends 2017 examines eight digital trends expected to shape the next generation of experiences:
“We are witnessing an unprecedented era of innovation, placing the need for companies to rewire in order to succeed,” said Brian Whipple, head of Accenture Interactive. “Organisations across every sector are learning to harness digital to become more customer-centric. It is through this lens that organisations need to rethink their purpose and what they call a service in order to convert change into opportunities.”
Trends 2017 draws upon the collective thinking of Fjord’s 800+ designers and developers around the world based on first-hand observations, third-party research and client work. For the full report, visit www.trends.fjordnet.com or share your comments with us on Slideshare.
This year marks a special tenth anniversary of Fjord Trends. For a look back at the last decade of innovation as well as our hits and misses, check out this video.