Pushing the boundaries of market share in Israel’s insurance sector
(Norwich, UK, 5/10/2018)
Coface Israel’s CEO, Carmine Mandola, discusses the importance of delivering a high-class service to customers and his success in holding a 15% market share of Israel’s insurance industry.
Mandola affirms the way his company serves its customers is vital to the success Coface Israel has achieved, with the importance of word of mouth at the top of his agenda.
“When you have satisfied customers, they talk about you, the company and the service in a very positive way. Most of the time people will come to us because of word of mouth from someone that has tried our product and our services,” says Mandola.
Under Mandola’s guidance, the company seek to extend its market share hold further.
“I believe we can expand this 15%. There is a lot of work that still needs to be done but a key target is to increase this percentage further,” added Mandola.
“It's not the end of the path. We are right in the middle of where we want to be and I hope that within the next two years, our market share will be as high as 25%.”
You can read more about Coface Israel’s journey in the magazine.