How Radisson Hotel Group plans to become one of the top hotel companies in the world

EMPTY

|Aug 7|magazine4 min read

(Norwich, UK, 07/08/2019)

Standing as one of the largest hotel groups in the world, Radisson Hotel Group is a major player in the hospitality market with more than 1,400 hotels in operation or under development.

Keen to keep up with innovation, the firm recently created Destination 2022’, a meticulous five-year plan spearheaded by the Global Steering Committee of Radisson Hotel Group.

“This plan will enable us to become one of the top three hotel companies in the world, not in terms of size, but in terms of being top of mind for our consumers, our stakeholders and our talented people,” explained Chema Basterrechea, Executive Vice President & COO, Radisson Hotel Group.

With over 25 initiatives in the pipeline, this is no ‘quick win’ strategy. Instead, Radisson Hotel Group is zeroing in on fundamental pillars such as Brand and Products, Marketing, Sales and Revenue Management, Organisation Talent and Responsible Business, Best Systems, Scale, Portfolio Management and more.

Now in the second year of its strategic plan, Radisson Hotel Group is already reaping the fruits of its labour.

“Last year, we had outstanding results – they were in fact the best results in the history of Radisson Hospitality AB – but we were able to do something very important: we were able to not only maintain the quality levels but also slightly increase them compared to our competitors,” said Gonzalo Carpintero, Vice President Operations for EMEA.

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