The Head of IT at Food and Drug Corporation (FDC) speaks exclusively to the Business Chief Middle East

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|Jul 13|magazine3 min read

(Norwich, UK, 13/07/2018) - FDC, a leading importer, marketer and distributor of fast-moving consumer goods and pharmaceuticals, has undergone a root-and-branch digital transformation like no other.

Located in the Lebanese capital of Beirut, the firm has transformed its front-end of communications and engagement, undertaken end-to-end digitisation, and innovated new digital technologies.

On top of this, it has also has created a digital workplace to promote mobility and has implemented more automation.

“One of our key roles as the IT department is to educate, reassure and involve all employees in the transformation process. To let them see that they are part of the transformation,” said Bassam Baz.  “There has definitely been a big cultural shift in our employees’ mindset.

“This transformation has the ability to break down functional silos and to make the company more productive, but it also is changing the way we interact with our customers and meet their demands,” he added.

You can read the full feature on FDC in the latest issue of Gigabit and Business Chief Middle East magazine.