Gastronomy Foods: Providing opportunities to local communities
(Norwich, UK, 10/08/2018)
For over 70 years, Kentucky Fried Chicken, now popularised as KFC, has captured the hearts (and appetites) of its customers. Turning the restaurant industry on its head upon launching in the UK in the 1960s, the brand has become the second-largest restaurant chain worldwide, developing services and products which are quick, high quality, and most importantly, so delicious that customers come back for more.
Behind the franchise’s ongoing success, owner Akram Khan’s passion for the brand is clear to see.
Working as a part-time cook at the age of 16, owner of Gastronomy Foods, Akram Khan, has placed an emphasis on excellent products and exceptional hospitality, with speed at the forefront of all its operations.
Amassing a turnover of £16mn, Gastronomy Foods now encompasses 15 stores, seven which are drive-through outlets, with a further 22 KFC drive-through outlets added this year at £30mn. Now operating 37 KFC’s, Khan has a long-term vision to keep expanding his portfolio, whilst giving back to local communities.
“The thing I liked about KFC was the providence. Fresh chicken, handmade, in store. These are the things that really appealed to me. My aspiration was always to be the overseer of 200 people, working in our business,” he says.
“We’re putting kiosks into 90% of our stores and are spending a lot of time with people like Google, Facebook and Amazon to see what technologies to factor in and see how we can get our products to customers in the most convenient way.
“This year, we will do 13 refurbishments, costing approximately £3mn. We refurbish our stores every five years – getting our assets right is key.