The world’s leading car brands took centre stage at the recently concluded pioneering edition of the Middle East Car of the Year (MECOTY) awards, held at the Meydan Beach Club in Dubai.
Top brands including BMW, Mercedes, Audi, Infiniti, Cadillac, Toyota, Jaguar and Rolls Royce were among the winners announced in a gala awards night, which was attended by top officials from all major automotive brands in the region.
Saeed Al Marzouqi, Chairman, MECOTY, said: “We are truly overwhelmed at the successful response that we have received in organizing the first ever edition of MECOTY.
“There was always a need for car manufacturers to be recognized by an award body that will judge independently and be free of any commercial bias, as end users also needed a common platform to read authentic reviews from professionals.
“The positive response and large turnout for the awards and the exhibition shows that we have successfully addressed this need. Rest assured, MECOTY will continue to be a key platform for automotive brands in this region.”
The accompanying car exhibition of the awards, which ran during the weekend, also saw a positive response from the local automotive community with thousands of visitors. Prominent brands placed on display at the exhibition included Audi, Bentley, BMW, Chevrolet, Cadillac, Ford, Hyundai, Infiniti, Jaguar, Lexus, Land Rover, KIA, Maserati, McLaren, MINI, Mercedes, Nissan, Opel, Rolls Royce, Toyota & Volkswagen.
MECOTY awards are the only independent recognition and acknowledgement to car manufacturers that the cars they are selling in the region are in line with consumer needs. All nominees underwent a stringent selection process from a select panel of judges, who were handpicked to represent their respective countries.
Commenting on the S-Class winning the 'Car of the Year' and 'Best Luxury Sedan' awards, Mike Belk, CEO of Daimler Middle East and Levant said: "To receive two awards at the Middle East Car of the Year awards is indeed an honour for Mercedes-Benz and recognises our leadership position in the luxury automotive segment.”
Winners named during the event include: