WRITTEN BY: KELLY NOBLE, DIRECTOR AT STELLAR MEDIA MARKETING - [email protected]
The days of aiming to get 10,000 Facebook fans to sell more is over. Nowadays savvy companies are starting to realise it is better to have 500 dedicated and loyal fans than the 10,000 fans you paid for that really couldn’t care less about your brand, your service or your products. Numbers mean nothing if those people don’t really have an interest about what you are offering.
So what are the natural ways you can create a loyal following?
1. Go Mobile
According to findings made by comScore, 30 percent of smartphone users accessed social networks via mobile browsers and the trend is growing. The findings also showed that Facebook mobile browser usage was up 112 percent. You can see how important it is to start looking to mobile to help build your following. Here are two ways you can do this right now:
2. Customise Your Welcome
Test by various Facebook business page owners have shown that the success rate of converting a visitor to a fan is over 50 percent when you welcome them with a custom page. Having a basic business page is no longer enough to stand out. With the new Facebook iFrame updates, page admins are now allowed to create customised landing pages within Facebook with basic coding and design rather then complicated FBML code. It is always good practice to have visitors land on a custom welcome taband update your Facebook page logo to stand out while you are at it.
3. Cover the Basics
When you first launch your Facebook business page there are some basic things you should do to get the word out:
Now that you know some of the key ways to grow the following of your Facebook business page, I will leave you with one last tip:
You know that you can automatically shorten your Facebook url by using www.fb.com/username rather than www.facebook.com/username. This will help you keep things simple when it comes to sharing your link in print and other sources.