In Dubai, there is a clear vision, to attract 20 million visitors to the region by 2020.
This is the Dubai Tourism Vision. There are a number of projects, incredibley large scale projects, underway to help achieve this vision.
Take a look at the first integrated theme park in the region, Dubai Parks and Resorts, for example. We sent out two of our reporters to get a hands-on experience, and sit down with the brains behind such an incredible project.
To try and put a price on just how much money is being spent in the pursuit of that goal is simply mind boggling, but it’s a testament to the region’s ambition to become a global super player in the tourism industry.
There is one figure doing the rounds right now, AED 6.3 billion. That will be the total cost of the Marsa Al Arab, the newly announced mega-project with world class facilities, dubbed as a major “catalyst” in transforming Dubai into a global tourist destination.
Spread across 4 million sq. ft. and comprising of two islands on both sides of Burj Al Arab Jumeirah, the Marsa Al Arab was visited by his Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, at Dubai Holding.
Dubai Holding is a major investment company with a strategy aimed at creating an innovation driven knowledge-based economy. This is in line with Dubai’s long-term ambition to transform into the smartest and most productive city in the world.
The project adds 2.2 kilometres of beach frontage and will be the newest addition to Dubai’s long-standing track record of world-class tourist facilities. One island will be dedicated to entertainment and family tourism, while the other comprises an exclusive luxury resort.
Through this resort, Jumeirah Group will introduce new leisure concepts and services to complement its existing family entertainment offer, which includes its portfolio of: Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Al Naseem, Jumeirah Mina A’Salam, Jumeirah Al Qasr and Jumeirah Dar Al Masyaf.
There will also be the ‘Marine Park’, a first-of-its-kind marine life edutainment centre in the Middle East. This will be a 1,000-seat capacity, the park will attract world-class shows that showcase various elements of marine life allowing its visitors to interact with exotic aquatic animals and fish.
There will also be a serviced commercial space at ‘Marsa Al Arab’ to attract international companies looking to set up base in this unique development.
The project will also include a large retail space stretching across 20,000 sq. m, which will replace the current Wild Wadi Water Park area. The shopping centre will consist of international high-end brands, as well as a selection of restaurants and coffee shops to meet the needs of its luxurious shoppers. Marsa Al Arab will also offer 300 sea-front residential apartments in the heart of the development.
Watching the tide roll away
What is Dubai if not a luxury holiday destination? The project will see a total of 140 luxury villas, as well as 2,400 hotel rooms to a boutique hotel on site.
Visitors will also be spoiled for choice with swiming pools, cycling courses and jogging tracks throughout.
Save the date
The project will officially break ground in June 2017, with a completion date set for late 2020.